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The pet and pet care industry is booming. According to the APPA, in 2020 it reached $107 billion, growing 9% through the pandemic.
Don't be left behind
With local economies getting back to work, there's no better time than now to join the momentum and create loyal customers that will help your business grow. Since the start of the pandemic, the sands of communication have been shifting. With the flood of online advertising, more traditional means of marketing have reemerged to the forefront.
New market data suggests a stark contrast of assumed generational responses to digital media. Better known as "digital ad fatigue," many 20-30 year old millennials are becoming less responsive to online advertising, and reverting back to more traditional methods with less saturation.
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Every piece can be personally addressed, have custom copy, and show location maps.
THEIR HOUSE TO YOU
Personalized maps can show directions from their house to your business.
NEW MOVER TARGETING
New movers are 5x more likely to become long-term customers.
Did you know 1 in every 4 households is a pet owner?
Hi-tech direct mail
Direct mail can now leverage QR codes, USPS Informed Delivery, and PURLs to help integrate technology with print—enabling trackable print communications. That data can then be used for a multi-layered approach with email, social media, and search.
Direct mail is a powerful way to start gaining visibility because it's tangible and cannot be blocked with software. Response rates with direct mail marketing are substantially higher than most other methods. We offer custom-tailored plans for your business, as well as the right combination of offerings to maximize response.
Response rate by channel