New Mover Marketing: Untapped Opportunity
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Our new mover marketing program puts your local business in front of new customers looking for you!
They’re responsive
80% of new movers redeem coupons from merchants before, during, and after the move. New movers are 4-8x more likely than longtime residents to respond to direct mail offers.
Very Loyal
New movers are searching for trustworthy local businesses like yours with which to build relationships. They are 5x more likely to become long-term customers if you can reach them before the competition.
High Spenders
New movers spend tens of thousands of dollars more each year than longtime residents. Within the first 180 days, new homeowners spend $9,700 on items for their new home.
They Finance
New movers make major purchases within the first year of being in their homes. Up to 90% of homeowners make major purchase decisions for their new home before leaving their current one.
Try our platinum contract
SOFTWARE ACCESS
Access to robust software with map data and response rates. Enjoy access to our software suite that’s over $600 value.
PERSONALIZED CONTENT
The ability to personalize each piece with the resident’s name. Personalizing direct mail with the resident’s name can increase response by as much as 30%.
PERSONALIZED MAPS
Have the resident’s location with a map to your business location. Studies have shown that adding directions to your business can increase response 341% higher than text alone.
OUR GUARANTEE
We believe that reaching these new movers can build a loyal customer base. If you don’t receive a 5% return, we will write you a check for the difference.
The longer you sign up, the better the discounts and access to tools.
Annual new mover expenditures exceed $170 billion.
New Mover Direct Mail is your ticket to a consistent flow of new customers.
Direct mail has an 80-90% open rate and is still held to
be the most trustworthy type of marketing. Plus, new residents are one of the most reliable sources of new customers. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties.
New movers are searching for trustworthy local businesses like yours with which to build relationships, and spend tens of thousands of dollars more each year than longtime residents. They are 4-8 times more likely than longtime residents to respond to direct mail offers.
When you target new residents with new mover direct mail, you maximize your ROI for as low as 44 cents per mailing!
New movers are five times more likely to become long-term customers if you reach them first. Within the first 6 months, new movers spend more than an established resident spends in three years.
Introduce new movers to your business before they've established loyalties to your competitors!".