Every Door Direct Mail® (EDDM®)
is the fastest, most cost-effective way to reach your audience in a specific area. We are a USPS.com® certified EDDM printer, and we’re the only place in Houston that offers a large-scale, end-to-end EDDM service.
What is EDDM®?
Simply put, USPS Every Door Direct Mail (EDDM) is an easy, cost-effective way to reach entire neighborhoods of potential customers at one time without needing a mailing list. You get the highest ROI from your EDDM mailing by targeting areas that could benefit from your business but have little to no exposure to it.
Benefits of EDDM
EDDM mails for approximately 1/3 the cost of a USPS First-Class stamp per piece (average postage for EDDM is .18 per piece).
NO DATA NEEDED
Mailing lists? Don’t need them. EDDM bases mailing on geographic and demographic data, and postal carrier routes.
Because EDDM goes straight from our facility into the hands of mail carriers, pieces can reach potential customers in as little as one day.
EDDM pieces can be delivered to patrons closest to your location (within 10 miles or 10 minutes from your location).
How We Do EDDM
We help you develop a strategy for your direct mail campaign that can include geo-targeting, A/B message testing, optimal postcard size for your needs, and testing your lowest performing locations. We can also add features to your direct mail that allow for easy tracking of response rates, such as QR codes or links to dedicated landing pages.
If you need creative design and writing for your campaign, our full-service marketing team has got your back. All we need is a rough idea of what you want to promote. From there, we can create a custom look & feel and targeted messaging that incite action.
Your direct mail piece will be printed in our facility, using best-in-class equipment, like our Heidelberg 5-color offset press and our top-of-the-line HP Indigo 12000 Digital Press. We also have in-house trimming and bindery.
You may be able to find another EDDM printer, but we’re the only provider in Houston that also sorts and bundles your direct mail for every carrier route.
Because we are an EDDM Business Mail Entry Unit (BMEU) mailing permit holder, when your piece leaves our facility, it goes straight to the mail carrier and is ready to deliver. You never have to drop anything at the post office.
What Makes Us Different
We offer an end-to-end solution that takes your direct mail pieces from creative development straight into the hands of prospective customers. Plus, our mail house facility can handle big jobs for small businesses or large organizations.
Whether you just need EDDM mailing services, or want one partner to provide your marketing, printing and mailing, we’re the obvious choice. We are the only company in the Houston area that offers it all in-house.
We Go BIG – Here’s Proof
When we say our print and mail house facility is capable of large-scale EDDM, we’re talking processing MILLIONS of pieces of direct mail in just weeks.
Case in point, we completed a large contract in less than four weeks that yielded six drops of direct mail totaling over 4.4 million pieces of collateral.
The job covered 1,239 carrier routes in Houston, hitting 906,000 residential mailboxes. The client reported a “statistically and historically significant” response rate within days of mailing.
Direct Mail is Leading Response Rates
Despite the rumors, direct mail has always been a highly effective form of marketing, but it has recently had a resurgence. The stats speak for themselves as to why businesses should always consider direct mail as part of their marketing campaign strategy. Read our blog for more info on the effectiveness of direct mail.
Want to discuss how our comprehensive EDDM capabilities can benefit your business? Let’s talk.